The Group's Activity
The Generali Group is one of the most significant players in the global insurance and financial products market. The Group is a leader in Italy and Assicurazioni Generali, founded in 1831 in Trieste, is the Group’s Parent and principal operating Company.
Characterized from the very outset by a strong international outlook and now present in more than 60 countries, Generali has consolidated its position among the world’s leading insurance operators, with significant market shares in western Europe – its main area of activity – and particularly in Germany, France, Austria, Spain, Switzerland and Central and Eastern Europe.
The Group has set up offices in the main markets of the Far East, among which India and China; in particular, in China, just after few years of operation, it has become the leader among the insurance companies with foreign equity interests.
Core Insurance Business
In its core insurance business, the Generali Group is primarily focused on the life segment, where it is the European leader. Its offer ranges from savings and family protection policies to unit-linked policies and complex plan for multinationals.
In the non-life segment, its portfolio ranges from mass-market coverage such as Car, Home, Accident & Health, to sophisticated commercial and industrial risk coverage.
Generali is a leader in the retail segment and it is increasing the contribution of the Commercial & Corporate business, in which it serves medium and large companies at international level leveraging the Group’s global reach and its strong ties with international brokers.
In addition, Generali is among the world’s major players in the field of assistance, through the Europ Assistance Group, which provides worldwide services in the motor, travel, health, home and family lines of business.
Clients and Distribution Channels
The Group is committed to achieving the optimal client segmentation and enhancing product innovation in order to deliver a targeted approach to clients. Generali aims to be best-in-class for client retention and satisfaction.
Generali Group operates in the insurance sector with a multichannel distribution strategy, through a global proprietary sales network of agents, financial advisors and brokers, supported by bancassurance and direct channels (internet and telephone) where it is Europe’s leader.
Trademark
People often refer to us as the “Lion of Trieste”. Yet the Lion of St. Mark was only chosen as our symbol in 1848, following the creation of the Republic of Venice. The group’s original logo was the double-headed eagle of the Hapsburg Empire, introduced in 1833, just over a year after the establishment of Assicurazioni Generali.
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