How Purpose-Driven Brands are Shaping Consumer Choices in the Philippines and Why It Matters for You
Ever notice how we’re all becoming more conscious about the brands we support? These days, it’s not just about a product or service being good; it’s about what that brand stands for. Here in the Philippines, this shift is especially noticeable. More and more Filipinos are putting their money where their values are, favoring brands that are committed to a cause—whether it’s environmental sustainability, social impact, or community development. Let’s dig into why this matters, how it benefits us as consumers, and how we can all make better choices.
The New Filipino Consumer: Values Over Valuables
Gone are the days when Filipinos would buy from brands without a second thought. A study by Edelman found that 64% of global consumers choose, switch, avoid, or boycott a brand based on its stand on societal issues (Edelman). In the Philippines, it feels like that number is even higher. Why? Because here, the idea of ‘bayanihan’ or community spirit is deeply rooted in our culture. We want to see brands embody this spirit, giving back to communities, standing up for what’s right, and making a difference where it counts.
How Brands with Purpose are Winning Over Filipinos
Consider what happened during the COVID-19 pandemic. Many of us were struggling, and some of the biggest names in Philippine business took notice. San Miguel Corporation, for example, didn’t just continue with business as usual. They pivoted to produce alcohol and protective gear, ensuring health frontliners and ordinary Filipinos were protected. It wasn’t just about their brand’s survival; it was about our collective well-being. This move earned them respect and loyalty from consumers like us because it showed they cared.
Another great example is Hineleban Foundation, which has become a favorite among those who support sustainable farming and reforestation. When you buy their products, you’re not just buying coffee or fresh produce—you’re supporting local farmers, conserving our forests, and preserving our way of life. This is the kind of purpose that resonates deeply with Filipinos. It’s a choice that goes beyond consumption; it’s a commitment to our country and our future.
Putting Purpose into Action
Think about Mikha, a young professional in Manila who’s becoming more mindful of her purchases. When she needed a new laptop, she didn’t just go for the best specs. Instead, she chose a brand that has a solid recycling program and works with local NGOs to promote sustainable e-waste management. To Maria, it wasn’t just about getting a gadget; it was about making a statement with her pesos.
Then there’s Jho and Aiah, a couple from Quezon City who wanted their first home to reflect their values. They opted for a property developed by a company known for its green building practices—one that uses renewable energy, includes green spaces, and engages in local reforestation projects. For them, it was about more than just owning a house; it was about investing in a sustainable future.
These aren’t isolated stories. They reflect a broader movement where more Filipinos are choosing to back brands that have a positive impact on society and the environment.
Why You Should Care About Brands with Purpose
- You Get More Than Just a Product: When you choose a purpose-driven brand, you’re buying more than just a product or service. You’re supporting a company that’s aligned with your values and contributing to a larger cause. According to a study by Kantar, brands with a clear purpose grow at more than twice the rate of others (Kantar, Purpose 2020 Report).
- You Contribute to Positive Change: Every purchase becomes a vote for the kind of world you want to live in. Whether it’s supporting local artisans, ethical businesses, or companies committed to sustainability, you’re making a difference with your spending.
- You Build a Better Community: When you support brands that give back to the community, you’re helping build a more inclusive, caring, and connected society. That’s something we can all be proud of.
- You Align with Your Own Values: Let’s face it, we all want to feel good about where our money goes. When your purchases align with your values, it adds a sense of pride and fulfillment to everyday decisions.
Generali Philippines: A Brand with a Bigger Purpose
Here at Generali Philippines, we believe in making a difference that goes beyond the insurance policies we provide. We’re committed to providing products with a purpose in every aspect of our business—whether it’s through promoting sustainable investments, reducing our carbon footprint, or supporting projects that uplift local communities. Our goal is simple: to create lasting positive change that benefits everyone, not just today, but for generations to come.
Make Your Next Choice Count
The next time you need to choose a product or service, think beyond just what it offers. Think about the brand behind it and the impact it makes. Choose Generali Philippines, a company committed to protecting not just your future, but the future of our planet too. Visit our website to learn more about our products and join us in this journey towards a more sustainable and purpose-driven world.
Choosing a brand with a purpose is more than just a trend; it’s a conscious decision that reflects who we are and what we stand for. So, let’s choose wisely and make every peso count.
