CSR, or corporate social responsibility, is perceived as company lip service. That is unsurprising, as companies have long been perceived as only after profit. CSR looks great on paper, but seems so isolated from the greater scheme of things. Experts are finding, however, that strategic and effective CSR can do more – for both companies and consumers. For companies, an active CSR More than a good product, a company is seen as more trustworthy when it is visibly involved with communities. Customers respond warmly to their activities, and it also provides a significant boost to the company’s own workplace culture, which encourages employees and pushes customer engagement.
How a partner can evaluate a company’s social responsibility
Peter Cohan, a columnist at Inc, lists seven principles for people to look out for in evaluating a company’s corporate social responsibility. These are some tips that could apply to budding customers and partners:
- See if the company’s employees and staff model the company’s core values.
- Understand their mission and vision – their goals should be SMART (Specific, Measurable, Achievable, and Timely)
- Check for how transparent the company is with their plans, deals, and investments.
- Look at what the company gives to the community, and how.
Based on these 4 tips, you will be able to get a feel for how socially responsible the company is, and confident in their contribution to change and sustainability.
For Generali, Corporate Social Responsibility has been the first step of a greater plan for greater change.
Generali’s CSR department was first established in 2004. What Generali learned from CSR became part of their strategy to create long-term value for its partners, investors, and customers.
In the Philippines, Generali held medical missions for some communities in Batangas and Cebu Province. When the COVID – 19 hit, Generali Philippines partnered with Grain Foundation, a non – profit organization for Persons with Disabilities. PWDs and their families were provided with grocery and health packages to support them in the midst of a global pandemic.
In Generali, we value our community. The community we operate in. The community we will continue to support.
Sources:
“Forbes: The Growing Importance of Social Responsibility in Business”
“INC: 7 Ways to Test Whether Your Company is Socially Responsible”
