6 INTRODUCTION - INTRODUZIONE Celebrating the 190th Anniversary Celebrare il 190° anniversario............................................................................................. 8 An outstanding 2021 Uno straordinario 2021. .................................................................................................... 12 Fenice 190: a plan for recovery Fenice 190: un piano per la ripresa................................................................................... 16 EVENTS - EVENTI 190th Anniversary kick-off: the Generali Tower lights up Iniziano le celebrazioni per Generali 190: la Torre Generali si illumina.............................. 23 Milano Marathon special edition Milano Marathon special edition....................................................................................... 29 Supporting sustainable businesses: SME EnterPRIZE A sostegno delle imprese sostenibili: SME EnterPRIZE. .................................................. 35 Illuminating Palazzo Berlam: a light onto the future Illuminazione Palazzo Berlam: una luce sul futuro. ........................................................... 41 Enhancing history: Generali Archive opening Nuovo valore alla storia: inaugurazione Archivio Generali. ............................................... 47 Barcolana 53: at full sail Barcolana 53: a vele spiegate........................................................................................... 53 Art for equality: WE - Women Equality Arte per l’uguaglianza: WE - Women Equality. ................................................................. 59 Procuratie Vecchie: the new home of The Human Safety Net Procuratie Vecchie: la nuova casa di The Human Safety Net........................................... 63 EDITORIAL INITIATIVES - INIZIATIVE EDITORIALI Generali Life Stories.......................................................................................................... 70 Generali Adventures. ........................................................................................................ 73 190 Story Makers.............................................................................................................. 75 People and Stories. .......................................................................................................... 76 190 Years of Future........................................................................................................... 79 This is Tomorrow............................................................................................................... 80 INDEX INDICE 7
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