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Values, Mission & Vision

Our Vision

Our purpose is to actively protect and enhance people’ s lives

  • Actively: We play a proactive and leading role in improving people’s lives through insurance.
  • Protect: We are dedicated to the heart of insurance - managing and mitigating risks of individuals and institutions.
  • Enhance: Generali is also committed to creating value.
  • People: We deeply care about our clients’ and our people’s future and lives.
  • Lives: Ultimately, we have an impact on the quality of people’s lives: wealth, safety, advice and service are instrumental in improving people’s chosen way of life for the long term.

Our Mission

Our mission is to be the first choice by delivering relevant
and accessible insurance solutions

  • First choice: Logical and natural action that acknowledges the best offer in the market based on clear advantages and benefits.
  • Delivering: We ensure achievement striving for the highest performance.
  • Relevant: Anticipating or fulfilling a real life need or opportunity, tailored to local and personal needs and habits, perceived as valuable.
  • Accessible: Simple, first of all, and easy to find, to understand and to use; always available, at a competitive value for money.
  • Insurance solutions: We aim at offering and tailoring a bright combination of protection, advice and service.

Our Values

Deliver on the promise

  • We tie a long-term contract of mutual trust with our people, clients and stakeholders; all of our work is about improving the lives of our clients.
  • We commit with discipline and integrity to bringing this promise to life and making an impact within a long lasting relationship.

Value our people

  • We value our people, encourage diversity and invest in continuous learning and growth by creating a transparent, cohesive and accessible working environment. Developing our people will ensure our company’s long term future.

Live the community

  • We are proud to belong to a global Group with strong, sustainable and long lasting relationships in every market in which we operate. Our markets are our homes.

Be open

  • We are curious, approachable and empowered people with open and diverse mindsets who want to look at things from a different perspective.